What is the difference between Twitch Affiliate and Partner?

Affiliate is the entry-level monetization tier (50 average viewers, 500 total minutes broadcast, 7 unique broadcast days, 50 followers in 30 days). Partner is the higher tier with better features, including the ability to negotiate a 70/30 sub split. Most streamers earn at the 50/50 split unless they reach Partner and negotiate.

How do Twitch subscriptions work?

Viewers subscribe monthly at Tier 1 ($4.99), Tier 2 ($9.99), or Tier 3 ($24.99). Prime Gaming members can subscribe for free using one Prime sub per month. Free Prime subs count toward your sub count but pay slightly differently as Amazon covers the creator's share. This calculator uses paid sub economics.

What is the Twitch sub split?

Twitch takes 50% of subscription revenue by default. Top Partners can negotiate a 70/30 split where the creator keeps 70%. The threshold for negotiating 70/30 has shifted over time. Historically it was around 3,000 to 5,000 concurrent viewers, but Twitch now evaluates it case by case.

What CPM should I use for Twitch ads?

$2.00 to $5.00 is the typical range. CPM varies by stream category, viewer demographics, and advertiser demand. Gaming content aimed at younger viewers tends toward the lower end. Business, finance, or tech-adjacent content may achieve higher CPM. Ad blockers are widely used on Twitch and reduce effective impressions significantly.

Do subscribers stay permanently?

No. Subscriptions renew monthly. Some viewers do not renew. Churn rate varies but typically runs 15% to 30% per month for smaller channels. This means you need to acquire new subs each month just to maintain your count. This calculator uses a static subscriber count for growth projections, factor in your monthly churn and new sub acquisition rate.

How does subscriber count relate to concurrent viewers?

A healthy Twitch channel typically converts 5% to 15% of average concurrent viewers into paid subscribers. A streamer with 500 concurrent viewers might have 50 to 75 active subs if monetization is not a focus, or 200 to 400 subs with active community engagement and subscription incentives.

Twitch Revenue Calculator

Project monthly Twitch income from subscriptions, Bits, ads, and external donations.

Subscriptions

Tier 1 subsTier 2 subsTier 3 subsStatus

Bits, ads, and donations

Bits per monthAvg concurrent viewersHours streamed / monthAd fills per hourAd CPM ($)External donations ($)Streams per month

Monthly total

$425

Annual estimate

$5,094

Subs usually beat ads at modest viewer counts. Negotiating a 70/30 sub split or growing Tier 2 and Tier 3 share moves monthly take-home faster than chasing CPM alone.

Monthly breakdown

Subscriptions: $362.50
Bits: $50.00
Ads: $12.00
Donations: $0.00
Total: $424.50

Per stream average (16 streams): $26.53. Ad impressions estimated: 4,000.

Revenue mix

Payout rates vary by partner agreement and region. Sub share assumes 50% to the streamer (Tier 1 $2.5, Tier 2 $5, Tier 3 $12.5). Bits: 100 Bits = $1. Source: Twitch Creator Camp (https://www.twitch.tv/creatorcamp/en/paths/monetization/), retrieved 2026-05-29.

Payout rates vary by partner agreement, region, and tax status. Figures are estimates, not a guarantee of Twitch earnings.

How this tool works

Twitch creators earn from three main sources: subscriptions (the most predictable), bits (virtual currency viewers spend during streams), and ads (CPM-based revenue from pre-roll and mid-roll ads during live streams). Subscriptions come in three tiers: Tier 1 ($4.99), Tier 2 ($9.99), and Tier 3 ($24.99). Twitch takes 50% of subscription revenue for most Partners and Affiliates, leaving creators with $2.50, $5.00, and $12.50 per sub respectively. Top Partners who negotiate higher splits (70/30) earn more. Bits are Twitch's virtual currency: creators receive $0.01 per bit. Ad revenue is based on CPM and depends on stream hours, viewer count, and ad frequency.

Worked example

Streamer profile: Average concurrent viewers: 500. Subscribers: 400 (380 Tier 1, 15 Tier 2, 5 Tier 3). 50/50 split. Monthly bits received: 85,000. Stream hours per month: 80. Ad CPM: $3.00. Subscription revenue: Tier 1 $950 + Tier 2 $75 + Tier 3 $62.50 = $1,087.50. Bits revenue: 85,000 / 100 = $850. Ad revenue: 80,000 impressions / 1,000 x $3 = $240. Total monthly revenue: $2,177.50. Annual projection: $26,130.

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Frequently asked questions

What is the difference between Twitch Affiliate and Partner?
Affiliate is the entry-level monetization tier (50 average viewers, 500 total minutes broadcast, 7 unique broadcast days, 50 followers in 30 days). Partner is the higher tier with better features, including the ability to negotiate a 70/30 sub split. Most streamers earn at the 50/50 split unless they reach Partner and negotiate.
How do Twitch subscriptions work?
Viewers subscribe monthly at Tier 1 ($4.99), Tier 2 ($9.99), or Tier 3 ($24.99). Prime Gaming members can subscribe for free using one Prime sub per month. Free Prime subs count toward your sub count but pay slightly differently as Amazon covers the creator's share. This calculator uses paid sub economics.
What is the Twitch sub split?
Twitch takes 50% of subscription revenue by default. Top Partners can negotiate a 70/30 split where the creator keeps 70%. The threshold for negotiating 70/30 has shifted over time. Historically it was around 3,000 to 5,000 concurrent viewers, but Twitch now evaluates it case by case.
What CPM should I use for Twitch ads?
$2.00 to $5.00 is the typical range. CPM varies by stream category, viewer demographics, and advertiser demand. Gaming content aimed at younger viewers tends toward the lower end. Business, finance, or tech-adjacent content may achieve higher CPM. Ad blockers are widely used on Twitch and reduce effective impressions significantly.
Do subscribers stay permanently?
No. Subscriptions renew monthly. Some viewers do not renew. Churn rate varies but typically runs 15% to 30% per month for smaller channels. This means you need to acquire new subs each month just to maintain your count. This calculator uses a static subscriber count for growth projections, factor in your monthly churn and new sub acquisition rate.
How does subscriber count relate to concurrent viewers?
A healthy Twitch channel typically converts 5% to 15% of average concurrent viewers into paid subscribers. A streamer with 500 concurrent viewers might have 50 to 75 active subs if monetization is not a focus, or 200 to 400 subs with active community engagement and subscription incentives.