Visuals do the heavy lifting on social
Scroll through any feed. You decide in about a second whether to stop. The image or the first line makes that call, and almost never the paragraph beneath it. That's true on Instagram, LinkedIn, X and especially Pinterest, where the image is the whole product.
This section is a home for tools that help you make and prepare those visuals. Right now it centers on the Pinterest pin generator, and it will grow. Like every tool on Onsumo, it runs in your browser and your files aren't uploaded.
The Pinterest pin generator
Pinterest works like a search engine for pictures. People save pins to boards and come back to them for weeks or months. That means a good pin keeps working long after a tweet would have vanished.
The generator is a canvas-based pin maker. You type your headline, pick one of ten dark themes, add a logo watermark and see a live preview. When you like it, download the PNG.
Dark themes with bold text stand out in a feed full of pastel photos. Keep the headline short. Six to ten words is plenty. If you can't read the text on a phone at arm's length, it's too small.
- Use a vertical image. A 2:3 ratio, such as 1000 by 1500 pixels, is the standard recommendation
- Put the main message in the top half, where it's visible first
- Add your logo small and consistent so people start to recognize you
- Match the pin to the page it links to. A mismatch hurts trust and saves
Writing pin text that gets saves
Pinterest users plan things. Recipes, outfits, home projects, trips, weddings. Pins that promise something practical do well: a list, a how-to, a before and after.
Use plain words people actually search for. "Easy weeknight chicken dinners" beats "Culinary inspiration." Add the same phrase to the pin title and description, since Pinterest reads text to decide what to show.
Numbers help. "7 small bathroom ideas" tells the reader what they'll get. Vague titles don't.
Don't mislead. If your pin shows a finished room, the link should lead to that room, not a gallery of ten other things.
Sizes and formats across platforms
Each network crops images differently, and sizes change from time to time. Always check the platform's current guidance. As rough starting points, a square works nearly everywhere, a vertical 4:5 fills more of an Instagram feed, a wide 1.91:1 image suits link cards on LinkedIn and Facebook, and vertical 9:16 suits stories and short video covers.
Keep text away from the edges. Interfaces overlay buttons, names and captions, and anything near the border can get hidden.
Export at a higher resolution than you need. A sharp file can be shrunk by the platform, but a blurry one can't be fixed.
A simple posting rhythm
Consistency beats bursts. Posting three good pieces a week for six months does more than posting thirty in a weekend.
Make a batch. Open the generator, create ten pins from ten blog posts in one sitting, and schedule them over a few weeks. Reusing a theme across a batch builds a recognizable look.
Check your analytics after a month. See which topics got saves and clicks, then make more of those. Cut what doesn't work without guilt.
Mistakes to skip
Stuffing a pin with tiny text. Nobody reads it on a phone.
Using copyrighted images you don't have rights to. Use your own photos, licensed stock or simple graphics.
Linking to a page that's slow or broken. You earned the click, so don't waste it.
Ignoring alt text and descriptions. They help accessibility and search.
More coming
We add tools when we can build them well. If there's a social media task you repeat often, like resizing images or counting characters, tell us through the contact page. Requests with a clear use case move up the list.
A pin, step by step
Start with the idea, not the design. Say your blog post is called Small Bathroom Storage Ideas. The pin headline could be 7 Small Bathroom Storage Ideas. That tells the reader what they'll get and matches what people search for.
Pick a theme with strong contrast, set the headline in the top half, add your logo small in a corner and check the preview at phone size. If you squint and can still read it, it's good enough. Download the PNG and upload it with a description that uses the same phrase.
Write the description for a person, with the main phrase in the first sentence. Skip a wall of hashtags.
Reusing a template without looking lazy
A consistent style helps people recognise your pins in a crowded feed. But copying the same layout with the same photo for fifty posts feels stale. Change the headline, the photo or the accent color each time and keep the font and logo placement steady.
Batch work in one sitting, but schedule the posts across several weeks. Fresh pins on a steady drip often do better than a burst.
Measuring what worked
After a month, look at saves, clicks and outbound visits, not just impressions. A pin that gets many views but few saves has a headline problem. One with lots of saves but few clicks may promise more than the link delivers.
Make more of the winners, and tweak the losers once before dropping them. Keep notes. You'll forget what you tried.